Elephant Pumps: Pump Aid's Business Solution to a Social Problem

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Case Details:

Case Code : LDEN072
Case Length : 17 Pages
Period : 1998-2010
Pub Date : 2010
Teaching Note : Not Available
Organization : Pump Aid.
Industry : Social / Safe Water
Countries : Africa

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"To break the cycle of poverty in Africa, access to clean water for drinking and water for irrigation must be improved. Pump Aid builds appropriate technology water pumps, called Elephant Pumps that can be maintained by poor rural communities without any outside assistance."¹

- Kathryn Llewellyn, International Director, Pump Aid, in 2008.

A Social Innovation?

In December 2009, UK-based international water and sanitation charity, Pump Aid, announced that it had been chosen as the UK NGO partner of Live Earth 2010², the biggest fundraising event for water causes in the world. The Live Earth Run for Water global events, scheduled to be held on April 18, 2010, would see more than 100 countries participating and six kilometer running events being organized to raise money for water causes. London and Manchester were to host the UK events and all the funds raised were to go to Pump Aid projects in Zimbabwe, Malawi, and Liberia. According to Kathryn Llewellyn, International Director of Pump Aid, "Pump Aid is proud to have been chosen as the sole UK beneficiary and partner of Live Earth 2010.

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We’re so excited to be involved in such an ambitious event and the global push to raise awareness of water poverty. You can give water for life to one person for as little as £5 with Pump Aid, just think what we could achieve if 14,000 people raised £500 each - we could help 3.5 million people!"³

Elephant Pumps: Pump Aid's Business Solution to a Social Problem - Next Page>>

1] "The Elephant Technology," www.changemakers.com, March 25, 2008.
2] The brainchild of former US Vice President AL Gore and US Emmy award winning producer Kevin Wall, Live Earth worked to raise awareness about the significant impact of climate change through global music and fundraising events.
3] "Pump Aid Chosen to Partner Live Earth," www.pumpaid.org, December 2009.

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